OUR STORY

We're in the power business.

Women hear it all the time: calm down, be grateful, keep it quiet. There is a time for calm. And there is a time to feel exactly what is there, name it, and turn it into power. BLAZE was built for that time.

Barbara in a deep plum suitLaTeisha in a deep plum suit
WHY WE BUILT IT

We built BLAZE for women like us.

We kept showing up powerful through the hardest seasons of our lives. Women are complex. We can be nurturing and assertive, polite and powerful, tired and on fire, all in the same day. BLAZE is a place to feel all of it, be celebrated for exactly who you are, and use what you feel as the foundation for your power.

That is an activation. Not for the big moments only. For feeling powered up in life, period.

With love and fire, Barbara and LaTeisha
Barbara J. Kinney, PhD, RN
FOUNDER AND CEO

Barbara J. Kinney, PhD, RN

Barbara is a women's health nurse, a PhD-prepared educator and the founder and CEO of wYldfire Enterprise, the home of BLAZE Activate. She has spent her career teaching people how to grow, lead and show up under pressure, and she built BLAZE for every woman who is ready to live in her fire.

PhD in Educational Psychology · MBA · MSN · RN
LaTeisha Howard-Williams, LCSW, LSCSW
CO-FOUNDER AND COO

LaTeisha Howard-Williams, LCSW, LSCSW

LaTeisha is a master's-prepared licensed clinical social worker and therapist, and the co-founder and COO of BLAZE Activate. She brings a deep understanding of how women heal, grow and find their voice, and she makes sure every woman in the wYldfire world feels seen and heard.

Master's in Social Work · LCSW · LSCSW
WHO WE ARE AND WHY

The wYldfire and the wildflower are two halves of the same woman.

The wYldfire.
SHE RISES.

Some landscapes need fire to renew. It clears the field and makes room for everything that wants to grow. Your fire is sacred. Let it do its work.

The wildflower.
SHE BLOOMS.

Wildflowers grow in the cracks with one spark of sunlight and keep on blooming. Fireweed is the first to return after a burn. Tough and beautiful at the same time, just like you.

THE POWER OF STRONG LANGUAGE

We say it like we mean it.

Women have been told to soften it, sweeten it and say it nicely. BLAZE speaks the way you talk when you finally tell the truth. Every strong word is chosen on purpose: to name what you feel, name what is real, release what you have been holding, and put the power back in you.

Research on swearing has found it can give a real boost of strength and confidence. We call that activation.

01
It's honest.
Real feelings get real words. Naming it plainly is how you take it back.
02
It's release.
Saying it out loud lets the pressure out so you can breathe again.
03
It's power.
Strong words move strong energy. That energy is yours to use.
MEET EMBER

The spark in every woman.

Ember is the little flame inside all of us. Some days she glows soft and low. Some days she lights up the whole field. Every activation is a chance to let her rise. You'll see her glowing all across the wYldfire world.

A wYldfire COMPANY

One fire. Many ways to burn.

BLAZE Activate is part of wYldfire Enterprise, a family of companies built to help women find their power and live in it.

BLAZE Activate
wYldfire Collective
wYldfire Events
wYldfire Goods
wYldfire Institute
BLAZE Coaching
wYldfire Therapy
wYldfire Cares
a wYldfire company
WHICH WILDFLOWER ARE YOU TODAY?
Find the activation your fire needs right now.
Find my wildflower