A plum room with a glowing BLAZE Activate neon sign above a wildflower wall and candles
THE ACTIVATION APP FOR WOMEN

She rises.
She blooms.

Feel what you truly feel. Name it. Turn it into power you carry into your day. BLAZE guides you there in minutes, wherever you are. We're in the power business.

WHAT AN ACTIVATION IS

Press play.
Step into your power.

An activation is a guided audio experience. Pissed, tired, lit up or somewhere in between, every feeling is welcome here, and every one of them is fuel.

SPARK
Your power, fast. Before the meeting, in the car, between everything.
FULL BLAZE
The deeper experience, for when you can fully drop in.
NOW PLAYING · THE BLAZE METHOD™
Spark Activation
Light your candle. Press play. Breathe with her.
01
Feel it.
Breathe in and let yourself feel exactly what is there, all of it.
BURN
02
Name it.
Say what is real, in your own words. Strong language welcome.
BLOOM
03
Own it.
Turn that feeling into fire and choose how you show up next.
RISE
INSIDE THE APP

Breathe with her.
Rise with her.

Every activation comes alive with its own scene: a woman breathing in her wildflower field, so you can breathe right along with her and feel the fire build.

Try your first activation
THE COLLECTIONS

An activation for every feeling.

Healing, confidence, clarity, rest and more, with new activations every month.

Firm and Free activation collection cover
Firm and Free
Healing and Recovery activation collection cover
Healing and Recovery
Clarity and Focus activation collection cover
Clarity and Focus
HIS Voice activation collection cover
HIS Voice
Identity and Self-Acceptance activation collection cover
Identity and Self-Acceptance
Resilience & Strength activation collection cover
Resilience & Strength
Changed for Good activation collection cover
Changed for Good
Confidence and Empowerment activation collection cover
Confidence and Empowerment
Self Care & Balance activation collection cover
Self Care & Balance
Abundance and Growth activation collection cover
Abundance and Growth
Firm and Free activation collection cover
Firm and Free
Healing and Recovery activation collection cover
Healing and Recovery
Clarity and Focus activation collection cover
Clarity and Focus
HIS Voice activation collection cover
HIS Voice
Identity and Self-Acceptance activation collection cover
Identity and Self-Acceptance
Resilience & Strength activation collection cover
Resilience & Strength
Changed for Good activation collection cover
Changed for Good
Confidence and Empowerment activation collection cover
Confidence and Empowerment
Self Care & Balance activation collection cover
Self Care & Balance
Abundance and Growth activation collection cover
Abundance and Growth
Resilience & Strength activation collection cover
Resilience & Strength
Changed for Good activation collection cover
Changed for Good
Confidence and Empowerment activation collection cover
Confidence and Empowerment
Self Care & Balance activation collection cover
Self Care & Balance
Abundance and Growth activation collection cover
Abundance and Growth
Firm and Free activation collection cover
Firm and Free
Healing and Recovery activation collection cover
Healing and Recovery
Clarity and Focus activation collection cover
Clarity and Focus
HIS Voice activation collection cover
HIS Voice
Identity and Self-Acceptance activation collection cover
Identity and Self-Acceptance
Resilience & Strength activation collection cover
Resilience & Strength
Changed for Good activation collection cover
Changed for Good
Confidence and Empowerment activation collection cover
Confidence and Empowerment
Self Care & Balance activation collection cover
Self Care & Balance
Abundance and Growth activation collection cover
Abundance and Growth
Firm and Free activation collection cover
Firm and Free
Healing and Recovery activation collection cover
Healing and Recovery
Clarity and Focus activation collection cover
Clarity and Focus
HIS Voice activation collection cover
HIS Voice
Identity and Self-Acceptance activation collection cover
Identity and Self-Acceptance
THE METHODS

Four ways to live in your fire.

Every activation is built on a proprietary BLAZE method. Choose the one that matches the power you need today.

POWER METHOD

Stand in your strength.

Full presence. Full voice. Take up every inch of space that is yours.

BLAZE METHOD

Feel it all. Burn bright.

Honor every feeling and turn it into fire you carry all day.

RISE METHOD

Rise again, brighter.

The comeback energy. Lift your head, find your footing, and climb.

FIRM METHOD

Hold your ground.

Steady, clear and certain. Your peace, your yes, your no.

BLAZE Method™, POWER Method™, FIRM Method™, RISE Method™, HEAT Method™ and KINDLE Method™ are trademarks of BLAZE Activate, a wYldfire company.
THE BLAZE APP

Your fire,
wherever you go.

Waiting in line. Between meetings. Before the big conversation. Open BLAZE, press play, and step into your power in minutes.

Spark in minutes
Full BLAZE to go deep
New every month
Also inside: His Voice, a collection built on the HEAT Method™. Hear a preview →
Start your 3-day free trial
WHO WE ARE AND WHY

The wYldfire and the wildflower are two halves of the same woman.

The wYldfire.
SHE RISES.

Some landscapes need fire to renew. It clears the field and makes room for everything that wants to grow. Your fire is sacred. Let it do its work.

The wildflower.
SHE BLOOMS.

Wildflowers grow in the cracks with one spark of sunlight and keep on blooming. Fireweed is the first to return after a burn. Tough and beautiful at the same time, just like you.

THE POWER OF STRONG LANGUAGE

We say it like we mean it.

Women have been told to soften it, sweeten it and say it nicely. BLAZE speaks the way you talk when you finally tell the truth. Every strong word is chosen on purpose: to name what you feel, name what is real, release what you have been holding, and put the power back in you.

Research on swearing has found it can give a real boost of strength and confidence. We call that activation.

01
It's honest.
Real feelings get real words. Naming it plainly is how you take it back.
02
It's release.
Saying it out loud lets the pressure out so you can breathe again.
03
It's power.
Strong words move strong energy. That energy is yours to use.
THE wYldfire COLLECTIVE

Every wildflower is welcome.

A space to speak your truth, be fully yourself, and be celebrated for exactly who you are. One woman's fire lights another's, and together we spread.

Women of many backgrounds standing together in a wildflower field

BLAZE Live

A free online gathering every month. Light your candle with us, hear real stories, and get called to the fire.

Fire Circles

Monthly local gatherings led by a Fire Captain. Open to every woman who wants to burn, rise and bloom with others.

Activation Parties

In-person group activations with glowing headsets, a wildflower wall and women who light you up.

MEET EMBER

The spark in every woman.

Ember is the little flame inside all of us. Some days she glows soft and low. Some days she lights up the whole field. Every activation is a chance to let her rise. You'll see her glowing all across the wYldfire world.

FROM OUR FIRE TO YOURS

We built BLAZE for women like us.

We kept showing up powerful through the hardest seasons of our lives. BLAZE is everything we needed along the way: a place to feel it all, find our power, and rise together. Now it's yours.

With love and fire, Barbara and LaTeisha
Barbara, founder and CEO of BLAZE Activate, in a white suit in a wildflower field at sunset
Barbara J. Kinney, PhD, RN
FOUNDER AND CEO
LaTeisha, co-founder and COO of BLAZE Activate, in a white suit in a wildflower field at sunset
LaTeisha Howard-Williams, LCSW, LSCSW
CO-FOUNDER AND COO
THE BLAZE SHOP

Carry the fire with you.

Shop everything
BLAZE · ACTIVATION JOURNAL 2027
BLAZE Activation Journal 2027 cover with the gold floral B
JOURNAL

BLAZE Activation Journal 2027

282 pages · 8.5 x 11 · Planner and journal in one · $49.99
BAD BITCH ENERGY
Bad Bitch Energy Activation Guide cover in rose gold on plum
ACTIVATION GUIDE

Bad Bitch Energy Activation Guide

With 4 bonus activations · $34.99
BLAZE · ACTIVATION COLORING BOOK
BLAZE Activation Coloring Book cover with the gold floral B on plum
COLORING BOOK

BLAZE Activation Coloring Book

An activation with every page · $24.99
NOTEBOOKS

BLAZE Notebooks

Gold, plum, black, white, black and gold · $16.99
CANDLES

Light your fire.

The BLAZE Method™ candle anchors the line, and a new Fire Drop arrives each month in a limited run.

METHOD COLLECTION

BLAZE Method™ Candle

Wildflower and Ember · $48
Bad Bitch Energy Fire Drop candle, plum label in rose gold
FIRE DROP · JANUARY

Bad Bitch Energy

Dragon's Blood · Limited edition · $54
Fuck Them People Fire Drop candle, black label in metallic red
FIRE DROP · FEBRUARY

Fuck Them People

Black Cherry and Smoke · Limited edition · $54
Zero Fucks Given Fire Drop candle, wine label in gold
FIRE DROP · MARCH

Zero Fucks Given

Citrus Blossom · Limited edition · $54
DAILY ACTIVATIONS

One card a day. One step into your power.

Pull a card, do the activation, and keep the fire going all year.

THE METHOD COLLECTION

BLAZE, POWER, FIRM and RISE

One deck for each method, launching through the year · $44 each
FIRE DROP DECKS

Limited-edition decks

Each one matches its Fire Drop candle · $24 each
THE BUNDLE

Light Your Fire

The BLAZE Activation Journal, the BLAZE Method™ candle and the BLAZE Method™ deck, together. Light it, pull your card, write it down, rise.

$129
$141.99
Journal · Candle · Deck
Get the bundle
MEMBERSHIP

Activate your fire.

Both plans start with a 3-day free trial.

MONTHLY
$9.99a month
Every activation collection, in Spark and Full BLAZE
New activations every month
The wYldfire Collective community
Free monthly BLAZE Live
Streaks and progress tracking
Start monthly
ANNUALTWO MONTHS FREE
$99.99a year
Every activation collection, in Spark and Full BLAZE
New activations every month
The wYldfire Collective community
Free monthly BLAZE Live
Streaks and progress tracking
Start annual
QUESTIONS

Everything you want to know.

What is an activation?

An activation is a guided audio experience that moves you into your power. You breathe, feel, name what's real, and rise with intention, so you walk away lit up and ready to move.

How long are activations?

A Spark takes a few minutes for when you need your power fast. A Full BLAZE is longer, for when you have time to fully drop in.

What is the wYldfire Collective?

It's all of us. Every woman in the wYldfire world belongs to the Collective. Members connect in the app community, and anyone can join a local Fire Circle.

Is the language really spicy?

Yes. BLAZE says what women actually feel, in the words we actually use. Strong language is part of the power.

What is BLAZE Live?

A free online gathering every month, open to everyone. Bring your candle, your story and your fire.

How do I manage my plan?

You can change or cancel your plan anytime from your account.

WHICH WILDFLOWER ARE YOU TODAY?
Find the activation your fire needs right now.
Find my wildflower